Human behaviour has always been a fascination of mine. Having worked as an actor I was able to explore my fascination with people, and investigate what led characters to make certain decisions. Who are these characters? What do they want to achieve? What are their hopes and fears? Why do they choose one decision over the other?
I’ve had the opportunity to explore these questions as a UXer, and come up with answers with practical application, combining my passion for human psychology and technology. Having worked with brands such as Triyoga, Analog Folk and have been selected as Google UK and The Dots 50 young Creative Rising Stars, I thrive in creative and collaborative environments.


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